New Arrivals

Go from sun-soaked days into balmy nights with ease.

Mother's Day Sale

Enjoy 20% off your purchases until Monday, May 4, 2026.

Visit Us at Ala Moana

Our new store location is now open!

Mother's Day Sale Exclusions apply. Paradise Bliss collection and accessories are not included. Sale items purchased with extra discount will be considered ALL SALES FINAL. Not valid on previous purchases, no price adjustments. Not combinable with other promotions including A.List Rewards redemption. Valid in-store and online through Monday, May 4, 2026 11:59pm HST.

Event Season Made Easy

From graduation parties to work events, these looks are designed for every kind of event on your calendar. Easy to style and effortless to wear. Dress them up, keep them casual, or switch it up with simple styling. These are the pieces you’ll keep reaching for all season long.

Beach Wedding Guest

Suited for ocean breezes and toasts by the water. An island-inspired feel runs through the design, keeping the look simple yet refined from ceremony to sunset.

Graduation Party

Stylish and comfortable, works well for celebrating major milestones. A refined option for events that call for something slightly more elevated.

Day to Night

For all-day wear that keeps up with you. Effortless at every hour, moving from early plans that transition into late ones without missing a beat.

Garden Party

Perfect for daytime hosting and outdoor celebrations. Easy to wear and move in while still thoughtfully styled for warm, social gatherings.

Work Event

Clean lines and subtle structure define this silhouette without feeling too formal. Keeps you looking sharp through meetings and everything in between.

Date Night

This look strikes the balance between casual and chic for nights when you want to feel your best. Made to keep you confident throughout every moment.

You have questions, we have answers

Can't find your size online?
What is the difference between Petite and Regular Sizing?

Petite garments are generally for those who are under 5'4". It is not a reflection of weight, but focuses more on height and proportions. Most of our petite sizes would have a 1-2" shorter length hem and slightly higher armhole in certain styles. Honestly, it's really about what you feel most comfortable with!

What is this fabric? How do you recommend I care for my Always A.Line items?

Most of our garments are made with a specially developed rayon/spandex blend fabric. We highly recommend hand washing your garments in cold water (with a little bit of detergent!) and hang to dry. This helps to keep it looking at its best. Other helpful tips: turning the garment inside out prior to washing, and placing items in a garment bag. 

What size should I wear?

Refer to our size chart or come visit us at our shop to try things on! Our staff is always happy to help. Can't make it down to the shop? Order online and return whatever doesn't work for you within 30 days.

The print I love is sold out in my size! Will you get a restock? Or a different style? 

We only make a limited amount of items with each collection, so if you like it and see your size, we highly recommend picking it up asap! Once a collection is released, that is generally all the fabric we have in stock. We rarely produce any reprints. 

Is this a local brand? 

Yes! We are based in Kaka‘ako on the island of Oahu.

Is this the same brand I used to see at department stores?

Yes! That's us! We currently have our own store located in Ala Moana Center, 3rd Floor Ewa Wing (across from The North Face) as well as our online site.

How often do you get new stuff?

There is a new collection released every month! 

What else do you sell?

We have a curated collection of jewelry, stationery, hats, bags and other great gifting items sold in-store only. We also carry many items from local artists!