SSM Store Turns 1!

Can you believe it's been one year since we opened at our South Shore Market location?! We are so grateful for your continued support and look forward to what's to come!

February 17, 2023

Made in Hawai’i Festival

We participated as a first-time vendor at the Made in Hawai’i Festival at Ala Moana Center on November 11-13, 2022It was an awesome time seeing customers old and new! We debuted new products, always a.line slippers and stationary, as well as the latest collection, Valley Isle.

For more information on the Made in Hawai’i Festival, please visit
February 17, 2023

New Year, New Store

Happy New Year! Now that 2021 has come to a close, we are looking forward to a bigger and brighter 2022 and are excited to announce that we will be opening a new store at South Shore Market and introducing an upgraded rewards program! Please join us on our journey as we plan, prep and design our new space. Stay tuned for updates and details.

January 02, 2022

2021 Sample Sale

To keep everyone safe, our sample sale will be BY APPOINTMENT ONLY at our shop. Our sample sale will be on Saturday, December 11 from 8am–1pm. Appointments are limited to one hour. Only one person allowed per appointment time. Reserve your appointment starting Friday, December 3 at 8am HST.

December 01, 2021

A Connection with Japan

We are excited to be featured on the Japanese blog, All Hawaii. The blog is primarily for people in Japan who are interested in all things Hawaii…

September 10, 2021
Tags: Hawaii Japan

2021 Hankyu Hawai‘i Fair

Always a.line is proud to be exhibiting at the 2021 Hankyu Hawai‘i Fair from July 7-12 at the Umeda Main Department Store in Umeda, Osaka. The Fair attracts...

July 02, 2021
Tags: Japan

Extended Sizes

A few years ago, we had an extended sizes collection under the Sakutori label available at Nordstrom. Since then, we’ve received numerous requests to make these sizes available for always a.line....